Galliard Homes, working with award-winning designer Nicola Fontanella (pictured) of Argent Design, has launched London’s most unique, entertaining and most expensive residential property marketing suite for its latest development.
The Stage will be a £750 million transformation of a 2.3 acre site of William Shakespeare’s Curtain Theatre into a new mixed use destination for London.
Bold and adventurous, The Stage marketing suite is a world away from a conventional sales portacabin. The new 8,000 sq ft on-site suite is located in the historic brick arches of a Victorian railway viaduct originally built in 1865 by engineer William Baker and opened by Queen Victoria as part of the North London Railway Line. It has been disused since 1986.
Located in Shoreditch, The Stage is designed around a new 1.28 acre public square that will showcase the sunken remains of Shakespeare’s Tudor Curtain theatre. The development by Galliard Homes is a joint-venture with Cain Hoy, McCourt, Vanke and The Estate Office Shoreditch. The new square will be bordered by 400,000 sq ft of mixed-use space, including cafes, restaurants and shops with four striking new buildings – a 37-storey residential tower providing 412 private apartments and penthouses; two office buildings providing more than 257,000 sq ft of ‘blue chip’ commercial space and retail premises at ground level and a leisure/performing arts pavilion.
Currently housing the new marketing suite, the railway viaduct – located on one side of the square – will be restored with the brick arches accommodating 9,000 sq ft of new shops and bars and the top of the viaduct landscaped into a park with a tea/coffee house.
The one-bedroom show apartment has an elegant living room with coffered ceiling, designed in the style of a Mayfair gentleman’s club. Features include metallic grey bespoke cabinetry, housing a 55-inch plasma screen, complete with Chesterfield sofa in Herringbone fabric; a Missoni carpet with a West Country style weave; dog-tooth pattern jewel boxes, Colonial-style fanlights and British bulldog ornaments. The walls are dressed with pop-art illustrations in keeping with the D-Face collection. The open plan fully fitted designer kitchen/breakfast area is chic and stylish with contrasting textured tabacco wood and matt grey kitchen units, brushed steel plinths, quartz stone worktops and Miele integrated appliances.
Nicola Fontanella, Founding and Managing Director of Argent Design, said: “This is the most unique and entertaining lifestyle-come-marketing suite Argent has ever created. Combining historic Victorian brick arches with bespoke British contemporary furnishings and D-Face artwork to create the City of London’s most electric destination.”
David Galman, Sales Director of Galliard Homes, added: “In our view this is the most outstanding marketing suite and the coolest show-apartment in London. For anyone interested in the capital’s finest new homes our marketing suite is a “must see” destination. The regeneration of this Shakespearean site will elevate the status of Shoreditch to that of the uber-cool Meatpacking district in downtown New York City.”
The residential tower at The Stage will provide 412 luxurious studio, one-, two- and three-bedroom apartments and four-bedroom duplex penthouses. Main construction works for The Stage are anticipated to start next month with final build completion scheduled for Q1 2019.
The Stage launched for sales yesterday evening (Thursday) and prices start from £695,000.
