Listings are the lifeblood of your business. They are the first point of contact most people have with a property. What they see and read about it will determine if they ask for more information or simply move on to the next place. And yet, there are so many bad listings floating around.
The thing is, it’s not that hard to make your listings more effective. You probably have all you need already. The key is putting in a little extra effort to make sure they standout. Do it right and you’ll be receiving more leads in no time.
With that in mind, let’s take a look at four ways to make your listings more effective.
4 ways to make your listings more effective
More photos
Dot Property allows you to upload up to 30 photos to each listing. Take advantage of this by adding as many pictures as you have for the property. There is no reason to skimp. As we all know, photos are a key driver of leads. The more people see, the more likely they will be to inquire about it.
Create a great title
A simple way to make your listings more effective is to give them a great title. Don’t simply state the name of the building and how many bedrooms it has. Find a unique selling point and focus in on that. This could be a fact that makes it special, such as being a corner unit, or a trait other properties may not have, like being family friendly.
With so many listings out there with plain titles, creating a great one is an easy way to get more eyes on your property.
Say something about it
A lot of people put minimal effort into the description. This is a big mistake. Providing details in this section helps fill in the blanks a person may have about the listing. Photos can’t always convey certain aspects. Property seekers want to know about the neighborhood, the amenities and other things like that. Give them this information in the description.
Don’t be vague
When someone is looking for a property, they steer clear of listings that are vague. Especially when it comes to location, price and condition of the property. Being transparent about these is a quick way to make your listings more effective.